To promote the moderate consumption of alcohol during the month of the Football World Cup 2010, the Fédération Belge des Vins et Spiritueux (FBVS) and major brands in the sector represented by the European Forum for Responsible Drinking (EFRD) will distribute 350,000 flyers across Brussels, in bars, shops and events, beginning with the World Cup village, a stone’s throw away from the EU Quarter, where two giant screens will be displayed in the Cinquantenaire Park (Autoworld esplanade) from 16:00 on 11 June. www.efrd.org