Agreement to strengthen public broadcasting in accession countries
Wednesday 25 July 2012
The European Commission and the European Broadcasting Union (EBU) signed a memorandum of understanding, on 24 July, to support public broadcasting reforms in countries that aspire to join the EU. The agreement, which is part of the EBU Partnership Programme (EPP), is intended to assist said enlargement countries establish public service media that meet the standards of independence, effectiveness, public accountability and economic sustainability. “Public broadcasters not only need financial continuity, they require protection from undue political interference and the potential to work with modern technologies – indispensable in today’s fast-paced media environment,” EBU President Jean-Paul Philippot said. Initiatives by the EPP include training in public service news, media literacy and regional change management training courses.